The AMBER Plan was created in 1996 as a powerful legacy to 9-year-old Amber Hagerman, a bright little girl who was kidnapped and brutally murdered while riding her bicycle in Arlington, Texas. The tragedy shocked and outraged the entire community. Residents contacted radio stations in the Dallas area and suggested they broadcast special “alerts” over the airwaves so that they could help prevent such incidents in the future.

In response to the community’s concern for the safety of local children, the Dallas/Fort Worth Association of Radio Managers teamed up with local law-enforcement agencies in northern Texas and developed this innovative early warning system to help find abducted children. Statistics show that, when abducted, a child’s greatest enemy is time.

In April, 2003, President Bush signed the Amber Alert legislation making it a national program. While the Amber Alert system is now mandated across the country, some states are still trying to implement the procedures necessary in bringing the alerts to the public. Hampered by outdated Emergency Broadcast guidelines and different activation criteria in each state, the system needs a fair amount of fine-tuning to be optimally effective. Code Amber is on the cutting edge with the technology helping to make that a reality.